Here at Cosmo, we don’t mess around when it comes to hair. Wash days are a major event, a slicked-back updo is akin to a piece of art, and we always want our blowouts to look as red carpet–ready as possible. So, in the spirit of treasuring great hair days, 13 editors with every hair type and texture imaginable spent the past 12 months testing hundreds (yes, hundreds) of hair products—from viral new launches to salon-loved staples—to create this curated list of 71 winners for our annual Holy Grail Beauty Awards.

Whether you’re searching for a dry shampoo that actually refreshes your roots, a styling tool worthy of the investment, or a mask that revives fried ends overnight, these are the products that consistently impressed us most. Ahead, the best hair products, tools, and pro treatments of 2026 for every step of your routine.

The Best Shampoos and Conditioners

The Best Hair Treatments

The Best Hair Stylers

The Best Scalp Treatments and Hair Growth Products

The Best Hair Accessories and Brushes

The Best Hair Tools

More Hair Stuff We Love

Headshot of Jasmine Hyman

Jasmine Hyman is the Assistant Beauty Editor at Cosmopolitan, where she writes about the latest beauty trends and must-have products. Her most prized beauty possessions are a meticulous skincare routine and salon blowouts. You’ll also likely find her in bed reading a good book or endlessly scrolling TikTok (spoiler: it’s usually the latter) while listening to Harry Styles’ entire discography on repeat. Follow her on Insta to be inundated with pictures of her meals.